What makes Shinju different?

 
 

A Different Kind of Japanese Whisky…

Shinju
• Shinju Japanese Whisky was born on the slopes of the sacred Mt. Fuji
• The pristine waters from its snow-capped peaks are used to create a smooth and truly magnificent spirit
• This is then rested in the finest oak barrels to deliver an exceptional whisky of the highest quality

Our Whisky
• Double distilled, with hints of honey, orange, and vanilla
• Matured in white oak barrels for a full flavour and smooth finish
• A sophisticated yet versatile flavour profile - perfect for savouring on its own or for making cocktails
• 8 year – rested in the finest oak barrels for eight years

Tasting Notes
John Barleycorn Awards
“A silky smooth, restrained whisky with the soft touch of velvet and honey cream. Delicious and soft, it's easy to drink without thinking too hard about it.”
The Fifty Best Awards
• Nose & Palate: Caramel, toffee, honey, orange/citrus, cinnamon, spice, nutty, subtle oak, sherry.
• Finish: Toffee, orange/citrus, oak, smooth, clean/bright.
• Shinju 8-Year-Old: All of the above, but with more spicy and smoky notes, yet very smooth

Brand Positioning
• The accessible high-quality Japanese Whisky for modern consumer all over the world
• Affordable sociable luxury that should be fun for all
• All the great things about Japanese Whisky – but less formal than established brands
• Affordable & versatile – for inclusion in cocktail menus • Attracts a younger & gender-neutral consumer target

Brand Goal
• Be different -> Stand out from other Japanese Whiskies
• Be fun -> Most Japanese Whiskies are ‘serious’ with little attention paid to the younger generation
• Be desired -> A new type of Japanese Whisky for the young and adventurous

 
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